Stop Boosting Posts And Hoping. Start Buying Customers.
Paid advertising is the only channel where you can turn money into customers on a Tuesday. It is also the fastest way to set money on fire if nobody is watching it. We build the campaigns, write the creative, and check on them like they are our own.
Book a Free Strategy CallOne Catches Demand. One Creates It.
Almost every conversation about ads starts with the wrong question. It is not “Google or Facebook.” It is “are people already looking for what I sell?”
If they are, Google is where your first dollar goes. Someone typing a service and a town into their phone has already decided to buy, and you are only competing for who they call. That is the cheapest customer in marketing.
If they are not, you have to go create the want, and that is Meta. Facebook and Instagram put you in front of people who did not know they needed you yet, which is slower, cheaper per view, and far better at building the name recognition that makes a Google search happen later.
- Search campaigns for the people typing your service and their town right now
- Meta campaigns for demand that has to be created, with real creative instead of a boosted post
- Remarketing that follows up with the people who visited and did not call, which is most of them
- Tight geographic targeting, because an ad shown in Albany for a Rutland service area is money set on fire
- Conversion and call tracking wired up first, so we are optimizing against leads, not clicks
- Landing pages that match the ad, because sending paid traffic to a homepage is how you waste a budget
What Managing A Campaign Actually Means
“Ad management” is one of the vaguest phrases in this industry, so here is the itemized version.
Research First
Keywords, audiences, and what your competitors are already bidding on. We find out what a click and a lead cost in your market before we spend a dollar of your money in it.
Creative That Earns The Click
Ad copy, images, and video built for the campaign, not pulled from your feed. Creative is the biggest lever in ad performance and the one most often skipped.
Tracking Before Launch
Conversion tracking, call tracking, and form tracking wired up on day one. If you cannot see which ad produced which lead, you are guessing with a budget.
Negative Keywords, Constantly
Half the job in Google Ads is stopping the spend you do not want. Job seekers, students, DIYers, and the next town over add up fast, and the list is never finished.
Budget Watched Weekly
Pacing, bid adjustments, dayparting, and pulling money out of what is not converting and into what is. Campaigns drift. Unwatched campaigns drift expensively.
Honest Reporting
Spend, leads, cost per lead, and what we changed. If a month was bad you will hear it from us before you find it yourself, along with what we are doing about it.
The Part Most Agencies Skip
We are going to be blunt here, because this is where people get hurt.
Paid advertising is not free traffic and it is not a slot machine. It is a market. You are bidding against everyone else who wants the same customer, and the price is whatever they are willing to pay. That means there is a floor below which a campaign cannot produce readable results, and it means the answer to “can I try it with fifty dollars” is usually no.
It also means the math has to work. If a lead in your market costs eighty dollars and a job is worth three hundred, we are in business. If a lead costs eighty and a job is worth ninety, we are going to tell you to spend the money somewhere else. We would rather have that conversation in week one than in month six.
- Your ad spend is billed by Google and Meta, to your card, in your account. It never touches us
- Our management fee is separate and stated up front, so you always know which number is which
- We tell you what we think your market needs to produce a readable result before you commit
- Thirty days minimum before judging a campaign, because the first weeks are a learning period
- If the math does not work for your business, we will say so and point the money somewhere better
How A Campaign Actually Runs
Two to three weeks from go-ahead to live, then a learning period, then the part where it gets good.
Research
Your market, your competitors, your numbers. What a lead is worth to you, and what it currently costs in your area.
Build
Campaign structure, keywords or audiences, creative, landing pages, and every piece of tracking, tested before anything goes live.
Learn
The first thirty days. Traffic starts, data comes in, and we resist the urge to rebuild everything on day three. Discipline is a feature here.
Optimize
Cut the waste, scale the winners, refresh creative before it fatigues. This is the part that never ends, and it is the part you are paying for.
No Mystery Pricing
How paid advertising is priced
Two numbers, always kept separate, both in writing before launch.
Your ad spend goes straight to Google and Meta on your own card, in your own account. We never mark it up, never hold it, and never bundle it into one blurry figure. You can log in and audit every dollar any day you like.
Our management fee is flat and monthly, and covers the strategy, the build, the creative, the tracking, and the ongoing optimization. What moves it is how many campaigns and platforms we are running and how much creative we are producing.
Paid Advertising Questions
Enough to get real data, which in most small Vermont and upstate New York markets means a few hundred dollars a month at the low end, and more if you are in a competitive trade or a bigger metro. Below a certain floor you are not running a campaign, you are buying a rounding error.
We will tell you on the first call what we think your market needs to get a readable result, and if that number is more than you want to spend right now, we will say that plainly instead of taking the money anyway.
No, and be suspicious of anyone who blurs that line. Your ad spend goes to Google or Meta and is billed to your card. Our management fee is separate, and it is for the strategy, the creative, the build, and the ongoing optimization.
You will always know which number is which. Keeping them separate is also what lets you scale the budget up or down without renegotiating anything.
It depends entirely on whether people are already searching for what you sell. If they are typing “emergency plumber Rutland” into their phone, Google gets your money first, because you are meeting demand that already exists.
If nobody wakes up searching for what you do, and you have to create the want, Meta is usually the better first dollar. Most businesses eventually run both, with Google catching intent and Meta building the familiarity that makes the search happen in the first place.
Traffic is immediate. Results take a few weeks, because the first two to four weeks are a learning period for both the platform and for us. Early data is noisy, and the temptation to panic-edit everything on day three is the single most expensive mistake in paid advertising.
Give it thirty days before judging it, and expect the real gains between month two and month four as we cut what is wasting money and put more behind what is working.
Let Us Run The Numbers First
Thirty minutes on a call and you will know what a lead costs in your market, which platform should get your first dollar, and whether the math works. If it does not, we will tell you that too.
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