When someone searches for your type of business nearby, Google shows a map pack of three local businesses above all organic results. Getting into that map pack is worth more than almost any other local marketing investment you can make.
Yet most businesses treat their Google Business Profile like a one-time form they filled out years ago and never touched again.
Start with your business description. It should naturally include your primary keywords — what you do and where you do it. Then move to your services list. Google uses this to understand what searches your business should appear for.
Set a recurring reminder to post to your profile at least twice a week. Photos, updates, and offers all signal to Google that your business is active and engaged.
Google rewards businesses that consistently earn fresh reviews. You do not need hundreds — you need a steady flow. Even two or three new reviews per month can significantly improve your rankings over time.
Respond to every review, positive or negative. This shows Google and potential customers that you are attentive and professional.
Want to see exactly where your profile stands? Get your free Google Score in 60 seconds and find out exactly what to fix.
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